Chinese New Year Open House Event January 22, 2012

Contact: Julie Wiener, julie@mediashoppr.com
Mediashop PR, 212-867-8778, x225

88 MORNINGSIDE, PREMIER HARLEM DEVELOPMENT, IS NOW 80% SOLD

11 Beautiful One-Bedroom Units Remain;
Models to be Showcased at Chinese New Year Open House Event

New York, NY – January 17, 2012 – Halstead Property Development Marketing today announced that 80% of the units are now under contract at 88 Morningside, the fastest-selling new residential development in Harlem.

Additionally, in celebration of Chinese New Year, developers are hosting a special open house offering a grand prize raffle of dim sum for 20 people at Jing Fong, a renowned restaurant in the heart of New York City’s Chinatown, to one fortunate prospective buyer, as well as two prizes donated by the New York Observer’s YUE Magazine: a men’s Gevril Police Watch and tickets to the hit Broadway show, How to Succeed in Business. Additional small gifts will be offered for all attendees. The open house will take place from 12-3 p.m. on Sunday, January 22.

According to the developers, 50 closings have been completed in the past four months at 88 Morningside. Immediate occupancy is available on the 11 remaining one-bedroom, one-bathroom and one-bedroom, two-bathroom homes, which range in price from $355,000 - $575,000. For a list of all remaining units, please visit: www.88Morningside.com.

“We are looking forward to celebrating the Chinese New Year with this special open house,” said Beatrice Sibblies, president of BOS Development, a developer of 88 Morningside. “All of the homes at 88 Morningside display open layouts and design that is feng shui-friendly.”

Located on the corner of Morningside Avenue and West 122nd Street, 88 Morningside is a modern 12-story residential building the provides buyers with spectacular views of adjacent Morningside Park, as well as the Manhattan skyline.

"Since its launch, 88 Morningside has been the fastest-selling new residential development in Harlem, and we continue to see great interest from the buying public," said Stephen G. Kliegerman, president of Halstead Property Development Marketing. "Buyers are drawn to the development's intelligent design, convenient location and long-term value, and we believe these features will lead to a quick completion of sales in 2012."

According to Kliegerman, the sales success at 88 Morningside has been bolstered by the superb on-site sales team, led by Halstead Property Senior Vice President Felicia de Chabris, which was put in place at the launch of sales.

Residences at 88 Morningside feature distinctive charcoal maple wood floors, ample natural light and clean lines throughout. All homes offer abundant closet space, as well as a washer and dryer. The kitchens feature sleek white lacquer cabinetry and a modern appliance package including Delonghi gas range stove, Bosch microwave and dishwasher, and paneled Liebherr refrigerator.

Spa-like master baths feature white wall tile and white Corian sink surfaces offset by deep black Senza stone tile. Other distinctive elements include a custom-made oak vanity, Artemide lighting, and a Duravit soaking tub or glass-enclosed shower with 10-inch rain showerhead.

Residents have access to a variety of amenities, including an on-site storage area, bike room, media lounge, virtual concierge and fitness center. The spacious roof terrace offers an outdoor kitchen area along with views of the peripheral Morningside Park and Manhattan skyline. The development is situated in a community offering a vibrant scene with numerous restaurants, lounges, shops and services. The Studio Museum in Harlem, H&M, and Fairway are all within walking distance, and the nearby Harlem Piers leads to the beautiful Hudson River bike paths and Riverside Park.

For a full list of available units and floor plans, please visit: www.88Morningside.com or contact Sales Manager Felicia De Chabris at the 88 Morningside sales office at 212-381-2694 or FDeChabris@Halstead.com.

About 88 Morningside:
88 Morningside is comprised of 73 units including 47 one-bedroom, 17 two-bedroom and nine three-bedroom apartments. The building features original design elements and exclusive amenities that rival those found in many of the top buildings in Manhattan including a roof deck with an outdoor kitchen, spa-like bathrooms, gourmet open kitchens, a media lounge, and a virtual concierge. 88 Morningside’s successful team of developers includes: Beatrice Sibblies, managing partner at BOS Development; Edward Poteat, director of real estate finance for Horsford & Poteat Realty; and Sara Herbstman, partner of The Bluestone Organization. For more information, please visit: www.88morningside.com.

About Halstead Property Development Marketing:
Halstead Property Development Marketing is the exclusive sales and marketing firm for numerous new developments in New York and New Jersey. They consult with developers on every aspect of the development process, including pre-development planning, such as comprehensive market research, detailed unit mix and layout analysis, and amenities planning -- all of which enable their clients to maximize sales prices, increase absorption rates and provide an overall superior product benefiting the consumer and developer. In addition, the division directs and coordinates the selection of all on-site personnel, conducts extensive sales training and monitoring, designs exceptional sales environments, and creates integrated communications planning including marketing, advertising, public relations and branding. For more information on the Halstead Property Development Marketing Division, please visit: http://www.HalsteadPDM.com/.

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Official Website: http://www.88morningside.com/#/home