Chief Marketing Officer Agenda 2013 July 31, 2012

SPEAKERS:
Jonathan Becher, CMO, SAP
Nora Denzel, Senior VP, Big Data, Social Design and Marketing, Intuit
Anne Globe, CMO, DreamWorks Animation
Lorraine Twohill, VP Global Marketing, Google
Moderator: Laura McLellan, Research VP; Agenda Manager, Marketing Disciplines Program, Gartner

Social media, big data, and other disruptive technologies have turned traditional marketing on its ear. The CMO's role is expanding beyond brand responsibility to include aspects such as corporate culture, and even the voice of the customer. In addition, marketing is now purchasing significant technology and services from their own budgets, and, according to Gartner, within five years will spend more on IT than the CIO. Come and hear what's top of mind for the CMOs of DreamWorks Animation, Google and Intuit as they look toward 2013 and beyond. Presented back-to-back with the CIO Agenda 2013 program on July 24, these two conversations with a common theme are sure to leave you with fresh insights and new ideas.

Gold Sponsor: Accenture

Silver Sponsors: SEBA and NetLine

REGISTRATION/Networking: 5:30 PM | Buffet: 6:00 PM | Program: 7:00 PM

PRICE: Churchill Club Member $54 | Nonmember $79

EVENT URL: http://transition.churchillclub.org/eventDetail.jsp?EVT_ID=955

Official Website: http://transition.churchillclub.org/eventDetail.jsp?EVT_ID=955