Chicago Integrated Communications Forum September 19, 2012

SUMMARY: PR Newswire, in cooperation with Business Development Institute, presents the Chicago Integrated Communications Forum, a gathering of marketing and communications executives from leading brands and agencies.

How can you stay on top of the latest developments in social media communications? Join us for this exciting half-day event as our presenters discuss how proactive, ongoing monitoring and influencer targeting is vital to brand awareness and content marketing success.

During this forum, we will discuss:
- How brands are effectively using content strategy and content marketing to attract and retain customers and prospects
- Leveraging organizational thought leadership to power social communications
- How to efficiently spot and monitor industry trends
- Best practices for identifying, targeting and engaging your social influencers
- The role of data in helping to shape and refine one's marketing and communications strategy
- Top integrated platforms and technologies currently being employed for social communications and content marketing

SPEAKER: Sarah Skerik, Vice President, Social Media, PR Newswire
SPONSORS: PR Newswire; SEMPO; Social Media Today

WHEN: Wednesday, September 19, 2012; 8:30 a.m. – 11:30 a.m. CST
WHERE: University Center Conference Chicago; 525 S State Street; Loop/River Room; Chicago, IL 60605

EVENT WEBSITE: http://www.bdionline.com/cmcforum0912.html
BDI WEBSITE: http://www.bdionline.com
FOLLOW BDI: http://www.twitter.com/bdionline

Official Website: http://www.bdionline.com/cmcforum0912.html