Charging The EV Evolution - Are Consumers and the Auto Industry Ready February 3, 2011

Battery powered vehicles and electric vehicles (EVs) in particular continue to capture new companies' and policy makers' attention. But how do consumers and the established automotive industry view the opportunities and obstacles regarding e-mobility? Is technological progress and behavioral change moving in the right direction or will EVs turn out to be too demanding for giving up the pump in return for plugging-in? The expert discussion will address if, when and how e-mobility will become mainstream and what key technological and market needs will need to be addressed.

The event will begin with an exclusive summary of the key findings of Gartner's new EV consumer readiness study that outlines U.S. consumers' requirements for EV adoption and how battery powered vehicles and electric vehicles (EV) could become mainstream.

Speakers:
- Prof. Jan-Welm Biermann, Academic Director, Institute of Automotive Engineering, Aachen
- Byron Shaw, GM, Advanced Technology, General Motors
- Stephan Durach, Head of the BMW Group Technology Office, Palo Alto
- Dr. Geoff Ryder, Corporate Research Fellow, SAP Labs, Palo Alto

Moderator:
- Thilo Koslowski, VP Automotive and Vehicle ICT, Industry Advisory Service, Gartner, Inc.

GABA's previous EV debate resulted in a sold out event with over one hundred attendees and industry representatives from the automotive, EV and infrastructure communities.

Agenda:
6:00 - 7:00 pm Registration / Networking Reception
7:00 - 8:30 pm Program
8:30 - 9:00 pm Additional Networking

Complimentary appetizers, beer, wine and soft drinks will be served.

Official Website: http://www.gaba-network.org