The local construction industry is dependent on being the lowest bidder to get their jobs. So why then would they need a marketing strategy? Why would they purchase advertising and spend top dollar on project signage?
Mike Leland at Faber Brothers Construction believes there is value in all of these things. After years of practicing this unique (for his industry) strategy he has the information about how it has affected his business.
Admission is $10 at the door. Free for CMA members and first-time guests.
Official Website: http://www.cascademarketing.org
Added by jbeaul on April 15, 2006