Canada-US Business Council -- The West Jet Story June 21, 2012

The WestJet Story

WestJet is one of the most successful and profitable airlines in North America, as well as the airline industry, current state, and the future. Join us to hear Bob Cummings share the story behind this amazing venture.
Bob Cummings
Executive Vice-President Sales, Marketing and Guest Experience
WestJet
Bob Cummings joined WestJet in March 2005 as Vice-President, Marketing, and quickly mobilized his team to create the Owners advertising campaign - the most successful brand communications platform in WestJet history. He advanced to Executive Vice-President, Guest Experience and Marketing and then Mr. Cumming's responsibilities were expanded in 2009 to include marketing and communications, sales, distribution (including call centres), guest experience planning, web business and WestJet Vacations. Bob was named Canada's top marketing executive by Canadian Business magazine in 2008.

A native of Edmonton, Bob achieved his undergraduate degree in 1989 from the University of Victoria, followed by his MBA from Queen's University in 1992. Bob worked for over eight years in the wireless industry in Canada, including a one-year stint in Romania launching the country's first mobile phone service.

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