Canada-US Business Council of Chicago: "How to Build an International Brand" with Daniel Lamarre, CEO, Cirque du Soleil June 24, 2011

Cirque du Soleil was born of a fire eater’s dream to create a better world. Today, 25 years later, Cirque du Soleil has become a rich, complex and attractive brand that is synonymous with real emotional experience and that enables Cirque du Soleil to sign high-profile creative and business partnerships. Daniel Lamarre, President and Chief Executive Officer, will present the strategies that have allowed Cirque du Soleil to earn an envied place among the world’s top brands while preserving its essence as a merchant of happiness. Attendees will also have the opportunity to sample Sortilege; Canadian whiskey and Maple Syrup Liqueur.

Official Website: http://www.canadianclubofchicago.org