Canada-U.S. Business Council -- "Marketing Innovation in Canada with ING Direct and TAXI" April 19, 2012

The Secret is Out: What Happens in Canada...Doesn't Stay in Canada

Marketing innovation in Canada is spilling out, to the US and beyond! The leaders of ING Direct and TAXI will highlight their groundbreaking work in Canada, and how it drove success beyond its borders.

Arkadi Kuhlmann, President & CEO, ING Direct USA
Under the leadership of Toronto native Arkadi Kuhlmann, ING Direct pioneered an internet banking business model which promoted savings to a new generation. First in Canada, then in the US, the business successfully took hold via a combination of online marketing and retail cafe locations, where ING Direct savings accounts are pitched alongside inexpensive lunches, coffee, and pastries.

Paul Lavoie, Chairman, TAXI
Paul Lavoie has built his Montreal advertising and design company, TAXI, into an enterprise with seven offices in North America and Europe. He is a leading marketing thinker whose company has worked with such corporations and brands as BMW/MINI, Capital One, Canadian Tire, McCain Foods, Pfizer, and Kraft.