Canada On top August 22, 2011

The seminar is an all day event and lunch, snacks, and beverages will be provided. There will be a lot of ground to cover in one day so we encourage you to just listen as all the course work will be provided in an electronic format. Workbooks will be provided during the seminar for exercises. Please find the schedule below:

8:00 AM - 8:30 AM - Check in and Introductions

Session 1: Overview of General Businesses Today (8:30 AM - 9:45 AM)
• Branding and Consistency
• Recognizable Logos
• Marketing Research
• Your Business Online and Offline

Short Snack Break from 9:45 AM - 10:00 AM

Session 2: Customer Service and your Website (10:00 AM - 11:00 AM)
• Increasing Profits and Improving Service
• Using the Internet to Reduce Operational Cost

Session 3: Small Business 360 Degree Marketing Approach (11:00 AM – 12:00 PM)
• How did you find out about us? (Questions to the audience)
• Radio and TV ads
• Newspaper ads
• Billboards
• Other lesser costing marketing ideas – from bathroom ads to movie theatre ads and collateral (check out our pamphlets and pens!)

Lunch Break 12:00 PM – 1:00 PM – After lunch will be all about Internet Marketing

Session 4: SEO Techniques and Tips (1:00 PM – 2:00 PM)
• Tried and true tips for increasing rankings on the web
• The basic ingredients to a successful SEO campaign

Session 5: Traditional Marketing and Internet Marketing (2:00 PM - 3:00 PM)
• Creating synergy between old and new

Short Snack Break from 3:00 PM – 3:15 PM

Session 6: Social Network Marketing (3:15 PM - 4:00 PM)
• Facebook Techniques
• Twitter and LinkedIn Techniques
• Other Social Networking Portals

Session 7: Conversion Metrics, Traffic and Wrap up (4:00 PM - 5:00 PM)
• Measuring Success on the Internet
• End with Questions from the audience

for online Registration visit: https://www.canadaontop.com/register.aspx