Campbell's: 142 Years of Design - Women, Soup, and Warhol September 8, 2011

For the first time, Campbell Soup Company is making a large number of the most iconic items found in its archives for public exhibition. The exhibit seeks to communicate the contribution and influence that women have made throughout the Campbell’s history, from mothers to workers to leaders.

A few of the objects on display will be:

Vintage advertisements from the 1900s to the 1980s
An unique collection of vintage soup can labels
Antique Campbell’s Kids dolls
An original paper 1960s paper Souper Dress
Red Dresses created as part of the Go Red for Women campaign with the American Heart Association. These dresses were worn by celebrites including Toni Braxton, Lorraine Bracco, and Jane Krakowski. Also original design sketches and dresses created by contestants on Project Runway.
The exhibit also includes vintage photographs and multimedia presentations with commercials and radio advertisements, a film chronicling the creation and rise of Pepperidge Farm and it’s founder Margaret Rudkin, and a Red Dress presentation. Jonathan Thorn, Campbell Corporate Archivist, says, “The material found in the Campbell’s Archives is not normally exhibited publicly. We are pleased to support the educational mission of The Art Institute of Philadelphia to bring important elements from our collection to a wonderful venue where both students and the public can learn how the relationship between women and Campbell’s has evolved in truly dramatic fashion since our founding in 1869”.

We will also feature a large, specially built sculpture in our 1622 Gallery window of the iconic Campbell’s “C” created entirely of cans of Campbell’s tomato soup. The soup will be donated to the Philabundance food bank after the exhibit closes.

This exhibit will open on August 15th and close on December 11th.

The opening reception for this exhibit will be held:

Thursday, September 8th 5-8 PM
This event is free and open to the public!

The Art Institute of Philadelphia
1610 AND 1622 Chestnut Street
Philadelphia, PA 19103
215.405.6710

Gallery Hours:
Monday-Thursday 9AM to 7PM | Friday 9AM to 5 PM | Saturday 9AM to 4 PM

Gallery Talks:
A series of 3 Gallery Talks will accompany this show. All are open to the public and take place in our 1610 Chestnut Street Gallery.

Tuesday, September 20th: “The Life of an Archivist” - Jonathan Thorn, Corporate Archivist of Campbell Soup Company

Wednesday, October 12th: “The History of Campbell” - Jonathan Thorn, Corporate Archivist of Campbell Soup Company

Thursday, November 17th: “Creating the Flavors We Love” - Campbell’s Kitchen Chef

Official Website: http://aiphartgallery.tumblr.com