CAM Diploma In Digital Marketing: Digital Marketing Planning February 25, 2010

The Digital Marketing Planning Award is one of two digital marketing modules that make up the CAM Diploma In Digital Marketing.

The unit considers a range of environmental factors both internal and external (e.g. legal) that will shape and influence the e-marketing planning and strategic process. We will look at a variety of e-business models and in addition, similarities and differences covering the mix elements in traditional and digital marketing will be addressed along with issues such as relationship marketing, permission and consumer concerns around privacy, trust and security.

Modules that will be discussed include:
Online and traditional marketing concepts and applications
Online business modules
Environmental factors impacting on online activity and plans
The digital marketing mix
Developing a marketing plan

Assessment is by written reports and report deadline is June 2010. There is also an online element to this course which students are expected to complete.

Official Website: http://www.marketingtom.com/digital_marketing_planning.html