California Dreamin' - Guillaume Grasset October 26, 2012

California Dreamin'
Guillaume Grasset

Opening Reception: Friday October 26th, 6-9pm
October 26 to November 28, 2012

Gallery Carte Blanche is pleased to announce the opening of CALIFORNIA DREAMIN’, Guillaume Grasset on Friday, October 26th, 2012.

At age 20 Guillaume Grasset left Paris to start his own American dream. He spent a few years working with many talented photographers in LA before starting his solo career. With an acute awareness and a free spirit, Guillaume seeks out new visual spaces, exploring deserted playgrounds, bright & natural environments, dark cities and vibrant megalopolises, to reveal the traces of mankind in this ever-changing world.

CALIFORNIA DREAMIN’ is a selection of his Californian landscapes.

Guillaume traveled through quiet nights and peaceful days and revealed in his photographs an intriguing, almost unreal world. With his medium format camera, he gives an eccentric personality to fragments of everyday California.

At first, his images seem endearingly carefree, but he progressively focuses on how man is constantly altering and reshaping the environment. His images become reflections of a land turned upside down by cycles of economic boom and bust, conquest and isolation.

A land caught between the harsh realities of the American way of Life and the glamour of California Dreamin’.

California Dreamin’, Guillaume Grasset opens on Friday, October 26th and runs through November 28, 2012.

An opening reception in presence of the artist will be held on Friday, October 26th from 6pm–9pm.
About Guillaume Grasset
Born in 1973 in France, Guillaume Grasset has lived in Los Angeles for few years in the mid nineties. He assisted famous photographers such as Herb Ritts, David LaChapelle, Peter Lindbergh, Steven Klein. Back in Paris in 2000, he became a professional photographer.
Guillaume works as a commercial photographer from fashion shoots to documentary reportages. His clients include Forum des Halles Paris, Air France Magazine, Modular Lightings, L’Officiel and many magazines. He concentrates his personal projects on exploring the impact of men on their environment. Guillaume’s work has been exhibited in Paris, New York, Chicago and is represented by Salomon Duval Gallery in Paris.