“Cadillac Cares” Houston Facebook Challenge Will Award $50,000 Worth of Advertising to Winning Houston Charity May 17, 2011

Three Houston, Texas charities – Children’s Museum of Houston, Houston Food Bank and the YMCA of Greater Houston – have an opportunity to compete for a grand award of $50,000 worth of advertising for their organization. The non-profits will compete in the “Cadillac Cares” Houston Challenge, which will run on Facebook from May 9 to June 6, 2011, and is sponsored by Houston Area Cadillac Dealers. Facebook voters will decide the winner.

The Three charities touch Houston residents in diverse ways:

• The Children’s Museum of Houston is America’s No. 1 children’s museum! It is dedicated to transforming communities through innovative, child-centered learning with a vision to spark a passion for lifelong learning in all children. It serves more than 1,100,000 people annually. Can your mind come out to play?™ www.cmhouston.org

• The Houston Food Bank is the largest source of food for hunger relief charities in 18 southeast Texas counties. A network of nearly 500 food pantries, soup kitchens, senior centers and other agencies, feeding a total of 137,000 people each week, provides more than 65 million pounds of food and prepared meals annually. http://houstonfoodbank.org.

• The YMCA of Greater Houston has been nurturing the potential of kids, promoting healthy living & fostering a sense of social responsibility since 1886. Serving over 900,000 people annually, the Y believes that lasting personal & social change can only come about when we all work together to invest in our kids, our health & our neighbors. http://www.ymcahouston.org

Each charity will have a description and voting button on the Houston Area Cadillac Dealers Facebook page at http://www.facebook.com/HoustonAreaCadillacDealers. Anyone who has “liked” the Houston Area Cadillac Dealers Facebook page can cast their votes for one charity once a day. The winner will be completely decided by the voters. The promotion begins May 9, 2011, and the charity with the most votes at the end of the Challenge on June 6, 2011, will win the $50,000 in advertising.

”Cadillac prides itself on being a good corporate citizen by giving back to the community in a way that makes a real difference. Our Texas Spirit campaign has been on air for the past several years, paying tribute to charities throughout Houston. We wanted to provide an avenue for residents to decide which charity to feature this time,” states Tom D’Angelo, Regional Marketing Manager for Cadillac in the South Central Region. “We believe the friendly competition on Facebook will make Houstonians more aware of the great work being done by the Children’s Museum, the Houston Food Bank, and the YMCA of Greater Houston.”

The $50,000 grand award includes television advertising, radio advertising and print advertising. The other charities will receive $1,000 cash donations.

For more information, visit http://www.facebook.com/HoustonAreaCadillacDealers.

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ABOUT CADILLAC
Cadillac has been a leading luxury auto brand since 1902. In recent years, Cadillac has engineered a historic renaissance led by artful engineering and global expansion. The Houston Area Cadillac Dealers are comprised of seven dealerships throughout the Houston area, pledging their commitment to the community through various philanthropic initiatives. Cadillac remains committed to the community in acknowledging those whose contributions have impacted the lives of others and have enhanced the local community overall. More information on Cadillac and their charity affiliations can be found at www.houstonareacadillac.com.

Visit your local Cadillac dealer
Tom Peacock Cadillac – 15480 North Freeway, Houston, Texas 77090 (281) 443-7700
David Taylor Cadillac – 9120 SW Freeway, Houston, Texas 77074 (888) 221-6110
Sewell Cadillac of Houston – 12221 Katy Freeway, Houston, Texas 77079 (281) 496-8700
Stewart Cadillac, L.P. – 2520 Main Street, Houston, Texas 77002 (713) 874-0900
Ron Carter Cadillac -- 18100 Gulf Freeway, Friendswood, TX 77546 (832) 369-8331
Ron Craft Cadillac -- 4114 Interstate 10 East, Baytown, TX 77521(832) 514-4146
Sand Dollar Autoplex -- 8020 Broadway, Galveston, TX 77554 (409) 877-4140

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