Buy A Feature Workshop January 16, 2008

Tired of sitting with your team grappling over feature prioritization? Wish there was a way to incorporate customer input into the feature prioritization process? Come participate in an interactive workshop and learn a creative way to generate customer input.

Traditional focus groups and surveys often lack the deep customer insights required to drive true innovation. Innovation Games, developed by Enthiosys, are tools that can be used by companies to collaborate with customers to better understand their needs and wants. This fun, hands-on session will include a brief overview of Innovation Games, what they are, how they work and why they work, as well as an in-depth interactive workshop on one game, Buy a Feature. Buy a Feature is an interactive exercise companies use to learn what features and functions their customers prefer to see in a given product.

Workshop Leaders/Facilitators
Phase Forward helps companies build and launch new products using innovative techniques to talk to customers and generate new ideas. Clients include companies like Plantronics, Visa International and Trend Micro.

Noel Adams
Noel Adams is a new product development expert with15 years of experience building, launching and marketing products for high technology companies. She is currently President of Phase Forward, a firm founded in 2002 that specializes in bringing the voice of the customer to product management.

Anne Bakstad
Anne Bakstad is a product launch expert with over 15 years experience leading operations, marketing, and information technology teams for technology and telecommunications companies. Skilled at managing large teams and using process reengineering and market research to launch new products, companies and business initiatives, Anne's approach allows companies to improve customer satisfaction and reduce costs.

Members, Students & Partners-$10; Non-Members-$25 ($5 more at the door).

Official Website: http://norcalpdma.org