Business Strategies for New Media June 29, 2009

First in a series, 4 Mon, Wed, Jun 29-Jul 22, 2009. Instructor Charles Leveson

The first part of this course establishes a clear understanding of the current industry and language used in multimedia. Learn how digital video, audio, and graphic elements are best used in new media. Critique examples of interactive media and find where they are found in business. The second part of the course teaches how the contributions of team members are integrated and how to plan and schedule production. The phases of development are defined and treated individually. Study business plans, product development, marketing, and distribution for digital media. Business models are examined through case studies.

Official Website: http://www.pdc.pdx.edu/mmedia/