Business of Photography School - Wichita, KS March 21 - April 11, 2009 March 21, 2009

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The Business of Photography School
By Jeff Cowell - wichitaphotographers.com
March 21 to April 11, 20094 Saturdays from 9:00 a.m. to 4:00 p.m.
A 4-week hard-hitting crash course about the Business of Photography

This School will be 24 hours of serious business. We will be covering a vast array of topics that you must be on top of if you'replanning to get into a photography business.This is a business school that's been custom tailored to more specifically address the concerns of photographers. Your tuition includes a nearly 100-page book covering all of these topics:

Pricing my services

How do I price my services?

What is your time worth?

Time before the job

Time on the job

Time after the job

Time when there is no job

So, how much per hour is all that?

Considering the costs

Consider the costs all of them!

The costs of shooting film

The costs of shooting digital

Additional expenses

Advertising

Rent or mortgage

How many hours will you have to work?

And the rest of the costs

So, Im charging how much?

The products we sell

What are my products?

Pricing prints

Making your own prints

Lab closings

Digital image sales

Price your competition

Equipment budgets

On-site shooting

What equipment do I need?

Safety

In-studio shooting

What equipment do I need?

Optional stuff

Taxes, accounting and professional consultants

Sales tax

Understanding sales tax laws as they relate to your business

Income taxes

Self-employment tax

Your personal tax burden

Your tax burden as an employer

Common deductions

Mileage

Other expenditures

Depreciation and amortization

Attorneys and contract building

Consultants

Accountants

Retouching and post-production

Printing, mounting and framing

Revenues

The home office

Write-offs

Bookkeeping

Expense ledgers

Chart of accounts

Profit centers

Job cost accounting

Profit and profit margin

Financial statements

Delivering the product

Proofs

Contact sheets

Online proofing

The post-production process

Image handling

Raw verses jpg

The editing process

Getting the order

Digital proofing

Copyright

Packaging and advertising

Business cards

Portfolio

Letterhead, bags and folders

Proof books

Mass mailing

Telephone directories, newspapers and billboards

Television and radio advertising

Targeting your advertising

Website

Email

Newsletters

Conclusions

Photography is an art form

Get involved with other photographers

Go places

Shop your local camera shops

Adding fuel to the fire

Your best advertising: hands-down

Enjoy the journey

We'll do our classroom lessons for6 hours each day in the lovely and well-appointed conference rooms at Office This on East Harry St in the old Wichita Mall complex. Please be prepared to be in the classroom and ready to go at 9:00 each Saturday. We've got a lot of material to cover and we'll need every minute we can get in the classroom.

Register Early - Space is limited. This School is likely to offered only once per year and this is the first time in 3 years that it has been offered. So if you're on the fence about it, just beware that you may have to stay on that fence for at least another year.
Please come prepared to take lots of notes in addition to the textbook you'll receive.



Organized by Jeff Cowell - Kansas


Jeff Cowellusphotographers.com316-771-7509
Providing photographic education opportunities.

Photography Seminars
Photography Classes
Photography Workshops
Photography Field Trips
Photo Excursions
One-on-One Tutoring

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Ticket Info:  

• Non Member Rate, $256.25
• Members - usphotographers.com, $205.00
• Catered Lunch for all four weeks., $49.20

Official Website: http://photobusiness0903-upcoming.eventbrite.com