Business Branding Basics April 19, 2008

Taking the Leap from "Homemade" to "Handmade"

The difference between something that is "Homemade" and some thing that is "Handmade" is that you can charge TWICE as much for something handmade! In today's competitive market, you need more than just a great product. Whether you make soap, jewelry, or cupcakes, positioning your products correctly with a great brand is critical to achieving success in business.

This informative class will cover basic principles of branding, specifically related to the growing handmade artisan market. We'll analyze a few famous brands and dissect exactly what makes them successful and you'll learn how to use these same principles to take your brand to the next level.

We'll talk about the importance of having a Strategic Creative Work Plan to further your efforts in building your brand. With Patrik as your guide, you will start your strategic work plan (in class) to outline your branding goals. Finally, you will sketch out your Action Plan so you know where to pick up once you get home.

This Class Covers:

* What BRANDING really is and why you need it
* Common branding MYTHS
* What brand TOUCH POINTS are and how to use them to your advantage
* The importance of SYNERGY in your brand and how critical it is to your business
* How to create a STRETEGIC CREATIVE WORK PLAN and an ACTION PLAN
* When to hire a PROFESSIONAL and how to make the best use of their time

$59 (materials fee included)

Official Website: http://www.thenovastudio.com