Building your Business Through Search Engine Marketing May 26, 2009

Building Your Business Through Search Engine Marketing

Please join YWSE on Tuesday, May 26, 2008 at 7pm when we
present Kent Lewis who will discuss " Building Your Business Through Search Engine Marketing."

While we all rely on Google for research, only those "in the know" are able to effectively use search engines to generate sales. Search engine marketing (SEM), which includes the disciplines of search engine optimization (SEO) and pay-per-click (PPC) advertising, has been proven to be one of the most effective forms of generating awareness, traffic and sales for businesses large and small. Kent Lewis, President of Anvil Media, will outline fundamental SEM strategies, including the 3Cs of SEO and the 4Es of PPC. From this presentation, you will be able to set up and manage effective SEM campaigns that will grow your bottom line. Kent Lewis is also President of Formic Media, an SEM agency focusing on small business, and is an adjunct professor at Portland State University, where he teaches an SEM Workshop. For more information, visit www.anvilmediainc.com.
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Join us for this event on Tuesday, May 26, 2009

souk, 322 NW 6th Avenue, Suite 200 (between Everett + Flanders)

doors open 6:45, event begins at 7 sharp and ends at 8 sharp, with
time to stay and mingle afterward

$5 donation to cover food and space can be paid at the door – please
bring cash!

Please RSVP, but come even if you don't: portland@ywse.org

Note our new meeting date--the fourth Tuesday of each month--and new
one hour meeting time!

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As President of Anvil Media, Inc., Kent Lewis is responsible for managing operations, marketing and business development to achieve the search engine marketing agency's mission: to build Anvil into the one of the most respected search engine marketing agencies in the world. Current Anvil clients include Extensis, gDiapers, Nautilus, Lucy Activewear, Oregon State University, PC World, Planar, Point6, Tea Collection and Yesmail. He is also founder and acting President of Formic Media, a search engine marketing (SEM) agency focusing on the small business market. Lewis is also co-founder and former President of SEMpdx, a trade organization for SEM professionals based in Portland, Oregon. With a background in integrated marketing, Lewis left a public relations agency in 1996 to start his Internet marketing career at a Web development firm, where he also created a free monthly lifestyle e-zine. Shortly thereafter, he built and managed his first search engine marketing team at local full-service marketing agency before co-founding Wave Rock Communications and later, eROI. Lewis was also Director of Marketing and Business Development at goodguys.com, an online electronics retailer. In 2001, Lewis created pdxMindShare an online career community and Portland-area networking event. He is also an adjunct professor at Portland State University, where he teaches eMarketing and SEM workshops. In 2003, he founded a charity fundraiser event, Anvil's Annual Get SMART Gala, to raise awareness for SMART (Start Making a Reader Today) for which he also sits on the board. Lewis is a member of EO, a global organization for entrepreneurs, and is a recipient of Portland Business Journal's Top 40 Under 40 Award. When he's not working or hanging out with his family, he likes to write about his travels and life experiences on his blog, The Kent Lewis Experience.
Next YWSE Event: Search Engine Marketing – May 26, 2009

Thanks to Souk for allowing us to use the space: www.soukllc.com

Official Website: http://www.ywse.org/ywseportland/