Building Brands on Social Networks: San Francisco February 4, 2010

A Half Day Summit on Leveraging Social Networks for Your Brand

Are you an Account Executive or Creative Director at a brand or agency? If so, this event is the perfect opportunity to learn what it takes to successfully build your brand and drive sales on social networking platforms. The event is produced by Sprout, one of only fourteen Facebook Preferred Developers.

Presentations will focus on how social network platforms are evolving, what new opportunities are available, and how to work with creative agencies and technology providers to capitalize on these opportunities. Social media case studies will highlight campaign best practices and a panel discussion will address key topics such as moderation, metrics and reporting, social media strategy, and corporate policy around social media.

Lunch will be served after the presentations and participants will have an opportunity to network and socialize.

Agenda

8:30 - 8:45 Welcome & Breakfast

8:45 - 9:15 Why Branded Experiences - Carnet Williams, Sprout

9:15 - 9:45 Case Study Presentation: Starburst - Julie Nielsen, Appssavvy

9:45 -10:00 Break

10:00 - 10:45 Social Media Trends 2010 - Speaker TBD

10:45 - 11:15 Technorati and the Next Generation of Display Ads - Richard Jalichandra, Technorati

11:15 - 11:40 Case Study Presentation: MySpace/Toyota Rock The Space - Kaz Brecher, Schematic

11:40 - 12:15 Building Brands on Social Networks Panel Discussion

12:15 - 1:00 Lunch
Event Partners



Silicon Valley Chapter of The American Markerting Association



San Francisco Chapter of The American Marketing Association
SPEAKER SELECTION
Richard Jalichandra

Richard Jalichanra,
CEO, Technorati
Speaking about how brands can build buzz using Technorati and the evolving online display ad space.

Mr. Jalichandra is a veteran Internet executive whose media experience includes leadership roles across the media spectrum: as a client, at an agency, as a publisher, and with an advertising network. Currently, he is the President and CEO of Technorati Media, the largest blog and social media ad network.Prior to Technorati, he worked as an M&A and strategy consultant for several Internet properties and investment firms, and served as SVP of Corporate Development for Exponential Interactive, Tribal Fusion’s parent company. Previously, Mr. Jalichandra was SVP of Business Development for Fox Interactive Media, and was the Vice President of Business & Corporate Development at IGN Entertainment (acquired by Fox Interactive), where he led the company’s M&A, business development and international activities. Before joining IGN, Mr. Jalichandra led national accounts sales at Lycos, was Vice President of Business Development at Neopost Online, served as Senior Vice President/Managing Director at Answerthink, and founded K23 Creative Services in Singapore. His early career included management roles at Ford, IBM and Siemens, and he has a B.S. in business administration from the University of Southern California and an M.B.A. from the University of Washington.
Carnet Williams

Carnet Williams,
CEO, Sprout
Talking about how branded engagement applications power continuous engagement.

Prior to Sprout, Carnet built and sold several Facebook applications, founded ChipIn (a widget-based fundraising service), was a professional snowboarder, and ran International Trade Policy for The Nature Conservancy. Carnet has over a decade of experience in the high-tech and Internet industries, having been the Director of Business Development at TurboLinux, a Linux OS and enterprise solutions startup, and the co-founder of NetCorps, a nonprofit technology assistance organization in Oregon. Carnet graduated from the University of Berkeley and has a law degree from the University of Oregon School of Law.



Roland Smart

Roland Smart,
Sr. Marketing Mgr., Sprout
Talking about engagement application reporting metrics and moderating the Building Brands on Social Networks Panel Discussion

Smart describes himself as "a marketer on a mission to evolve marketing away from the mess that traditional marketers have made. It's time to stop broadcasting messages with megaphones and to start engaging the communities that form around brands. While companies understand what it takes to build products and services, it's the community that understands how they actually work in the wild. Following this, I embrace the mission of Marketing 2.0, which recognizes that brands are built by communities, not just by companies. My work focuses on leveraging the fact that communities want to grow the brands that improve their lives. Thus, I'm interested in new social media tools, like Sprout, that empower communities to spread the word about the products and services they love. You can learn more about me and how I approach marketing on my blog at www.rolandsmart.com."



appssavvy

Julie Nielsen,
Director, Product Development & Social Strategy, appssavvy
Presenting a case study on Starburst’s Facebook application.

Founded by leaders in social media advertising, appssavvy connects web publishers and developers to the world’s largest and most visible brands, specifically around applications and widgets.



Kaz

Kaz Brecher,
Program Manager, Formerly with Schematic
Presenting a case study on the hugely successful Toyota/MySpace Rock The Space campaign.

Kaz was a former Program Manager at Schematic, a senior force behind strategic and creative thinking, managing complex, multi-platform projects and leading cross-discipline teams for clients such as Target, Microsoft, Dell, Logitech and The Walt Disney Company. Her interactive media experience began while serving as the Creative Director of Broadband Channels for Fantastic Entertainment, the media arm of a leading Swiss technology company where she oversaw international teams of designers and engineers in developing content for IP multi-casting distribution for companies such as the NFL, AccuWeather, and MTV.