Building a digital strategy: Thinking, Processes and Best Practices November 17, 2010

Intensive one day workshop for senior marketers and business managers

A one day intensive workshop on Building a digital strategy: Thinking, processes and best practices is scheduled to be held in New Delhi on 18 November 2010. This learning packed course will take participants step by step through

1. developing a digital focused marketing strategy;
2. aligning it with your business strategy;
3. understanding the dynamics of the digital landscape and emerging trends;
4. key s factors that determine success in the digital marketplace;
5. evaluating new digital tools, technologies and channels for more engaging, effective and measurable marketing/operations.

This is an interactive course in which case studies sourced from India and overseas are used to illustrate current experiences and learning.

The presenter brings to this course contemporary thinking and practice having worked extensively in the digital marketing space both in India and Australia. His experience includes:

1. A Management role in Yahoo Search Marketing, Australia
2. A business and technical role in 24/7 Real Media, Australia’s largest search marketing agency
3. Practical advice, services and training delivery in digital strategy and marketing
4. Marketing and e-learning positions in NSE and NSE.IT, India
5. Digital strategy teaching engagements in a highly regarded Australian University.

This is a tightly structured, knowledge packed course based on lectures, facilitated discussions and case studies. Students will take away comprehensive notes and references to further extend their knowledge.

Course content:

How to build a digital-focused marketing strategy:

* Use digital tools, resources and data in analysing the online market
* Assess value propositions, create market positioning and develop a digital marketing mix
* Case studies highlighting marketing strategies of successful Web businesses

How to integrate your digital strategy into your business:

* Best practices and key success factors in building digital assets and capabilities
* Examples of successful integration of Web business strategies by brick and mortar companies

How to assess the potential of emerging opportunities:

* Trends in the digital landscape - crowd sourcing, cloud computing, real-time PR and reputation management, social search etc
* How to assess and integrate the right digital opportunities

Who is it for?

1. Business strategy decision-makers and managers in large businesses
2. Senior marketing professionals
3. Online marketing professionals
4. Owners / directors of small and medium businesses

How will it help?

At the end of this course: participants will be able to:

1. Use digital tools, resources and data in understanding the online market
2. Assess value propositions and learn how tocreate market positioning and build a digital marketing mix
3. Formulate a digital-focused marketing strategy
4. Appreciate the key factors to succeed in the digital marketplace
5. Learn about the latest trends in the digital landscape, such as crowd-sourcing, cloud computing
6. Examine and integrate the digital opportunities appropriate for their operations and marketing.

Official Website: http://ticketing.ayojak.com/event/building-a-digital-strategy