Building a Connection to Your Brand November 5, 2008

Whether you've got a large, complex global technology organization with lots of product lines or a small company that's got just one or two products, how do you build a coherent and consistent connection to brand? What are the keys to developing relevant touchpoints throughout all marketing communications programs?

Patricia Dixon, a brand and marketing communications expert, will share her approach to developing and implementing fully-integrated strategies and programs that drive awareness, preference and leads for companies that range from startups to the Fortune 500.

PATRICIA DIXON is a seasoned brand and marketing communications professional. She has developed and managed over 40 successful go-to-market programs incorporating advertising, online demand generation, SEM, web portals, video, PR, tradeshows support for companies such as Sun, Agilent and Hewlett-Packard. She has managed the brand development process and launched and managed global media programs worldwide as a Brand Marketing Manager and as a Global Brand Advertising Manager.

Free to BMA Members, plus your own breakfast tab. $15 for non-members, plus your own breakfast tab.

Official Website: http://norcalbma.org