Build Your Bottom Line with Data-Driven Public Relations: Advanced ROI, KPI and ROMI Measurement August 19, 2010

You?ll learn how to create a single integrated ?communications dashboard,? a highly useful management/measurement tool that will help you judge the effectiveness of your messages with various audiences.

Official Website: http://www.prsa.org/Learning/Seminars/view/471/Build_Your_Bottom_Line_With_Data-Driven_Public_Relations