Build Your Bottom Line With Data-Driven Public Relations February 22, 2010

Need to determine which of your public relations programs are successful and why? Katie Delahaye Paine will show you how to find out what’s working or not working, and how to decide where to invest your communication budget. You’ll learn how to create a single integrated “communications dashboard,” a highly useful management/measurement tool that will help you judge the effectiveness of your messages with various audiences. Learn from case studies that illustrate measurement in the B2B, higher education, consumer and nonprofit sectors. Return to your workplace with the techniques and tips that will build your brand and your bottom line.
PRSA Professional Development Center 
33 Maiden Lane, 11th Floor 
New York, NY 10038
https://www.prsa.org/Learning/Seminars/register/471

Official Website: https://www.prsa.org/Learning/Seminars/register/471