Build Winning Integrated Social Media Campaigns November 8, 2009

Too many times, social media campaigns are heavy on tactics like Facebook and Twitter and light on strategic framework. Discover how organizations are applying the discipline of public relations to social media campaigns and how you can become adept at doing the same. Learn how to measure the results of online campaigns, including three ways to start measuring immediately. Look at real-world case studies with applicable strategies and techniques that can be adopted for your own online campaigns.

You will learn how to:
* Formulate a strategic approach to social media campaigns.
* Set measureable objectives.
* Apply the post process to determine a relevant approach.