Build Social Capital with Smojoe January 20, 2010

Bring your laptop so you can blog with Smojoe! Learn by doing as Rob Campbell demonstrates exactly how to build 'Story Funnels to Buckstops' and works through the little known principles of article replication, blogvertising and discussion forum marketing.

Story Funnels to Buckstops is the methodology Rob uses to put clients on the first page of Google search, diminish negative press, and generally increase his clients 'findability'.

Online Marketing 101 - The Business of Blogging

Learn from local bloggers how they’ve used their blogs to create a community and hype.

You will discover:

· What is Google Page Rank? and how to grow Page Rank quick
· The essential blog widgets, Twitter, Flickr, StumbleUpon etc
· How to optimize, use YouTube videos to win Google search
· The value of keywords to findability and how to win keywords.
· How to monitor readership and increase conversion (to sales).

Moderating the discussion is Rob Campbell from SMOjoe social media, who will get specific about the fundamentals of online marketing.

Hosted by SMOjoe, www.smojoe.com & CityEvents www.torontocityevents.ca

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Official Website: http://www.smojoe.com