Brewer's Fest October 1, 2011

Are you ready to TOAST THE COAST? It’s no secret that Michigan is home to great breweries and picturesque beaches. Combining the best of both worlds, the Bridgman Area Economic Growth Alliance invites you to a relaxing fall day on a pristine beach to savor award-winning Michigan craft beers that are as spectacular as its harvest sunsets. Live music will enhance the scene as you raise your beer mug and ‘toast the coast’ on Saturday, October 1st from 3 pm to 9 pm, under a Big-Top Tent overlooking beautiful Weko Beach in Bridgman.

The Weko Beach Brewers Festival is a showcase event to sample (tastes or by the mug) the wonderful locally-produced craft beers from Michigan. Wrap this into a day filled with sun and sand, tasty cuisine from local restaurants, live music, a dazzling sunset and you have one fantastic fall festival!

BREWERIES
Last year’s participating breweries included: Arcadia Beers, Jolly Pumpkin Beers, Round Barn Beers, Bells Beer, Founders Beers, The Livery Beers, North Peak Beers, New Holland Beers, Old Hat Beers, Saugatuck Beers, Shorts Beers and more. Many breweries are returning for this year’s fest (names TBA).

MUSIC
The musical lineup includes: (TBA).

ADMISSION
Admission to the festival is $20 in advance or $25 at the door and includes a souvenir beer mug and 12 tasting tickets. Beer Tickets are $1 per ticket--1 ticket for a taste, $2 for a half-pour, $4 for a full-pour--Cash Sales Only. Advance tickets are available at www.ticketweb.com. *Ages 13-20 get in for $10 (no drink tickets included) while kids ages 12 and under are FREE.

PARKING / DIRECTIONS
Parking and shuttle buses will be available at designated nearby lots in Bridgman. No coolers allowed. Rain or shine event.

**Weko Beach is located at Exit 16 off I-94, then north on Red Arrow Highway. Look for parking signage along Red Arrow in Bridgman. The event is only a short hour and 30 minute drive from Chicago or Grand Rapids, just an hour from South Bend or Kalamazoo and three hours from Detroit or Indianapolis. Southwest Michigan is the perfect ‘day trip’ destination from many Midwest cities or extend your stay, make a family vacation out of it and check out at the many vacation rentals, hotels, inns and bed and breakfasts in the area.

CONTACT INFO
For information on participating breweries, check the website wekobeachbrewersfest.com or call 269.925.6301 or email inquiries to cryan@trafficpr.net.

Media: Call Jody Grimaldi at the number above for photos, interviews and media passes.