Branding For Nonprofits October 22, 2009

If you can't answer who you are and what makes you different your marketing, strategy and campaigns won't be as successful. Being more effective with branding can convert your ongoing efforts to support and advance your work.

The time is now to know exactly who you are and what makes you different. You'll get more exposure, raise more funds and provide more programs and services.

Participants will learn:

* What is branding and by it is important
* How to determine your competitive differentiators
* How to use differentiation to get more exposure and raise more funds

Trainer Chris Beebe has extensive non-profit, design, event planning, Trainer Chris Beebecorporate training, sales and fund raising experience. She was selected as one of six people nationally for the March of Dimes executive management training program. While with the March of Dimes (Los Angeles Chapter), Chris was Director of Walk America which raised $1.2 million for the organization. She also opened the Long Beach, CA office of the Arthritis Foundation, secured three years of free office space and built its Board of Directors. While there she was responsible for developing and administering the budget, developing marketing materials, coordinating publicity and public speaking opportunities, spearheading volunteer development and training, and directing organizational planning and event strategy.

In the for-profit world, Chris utilized her Advertising and Design degree from the American Academy of Art serving five years as a packaging and merchandising designer. For the past 12 years, Chris has focused on business development, account management and driving sales to Fortune 500 companies. Chris brings to theVisionaryAgency a wide array of sales and account management experience including: strategic and consultative selling, Corporate Visions sales messaging, creative selling techniques, sales presentation skills and training,RFI creation and delivery, cold calling and plain old pavement pounding.

Official Website: https://www.gifttool.com/registrar/ShowEventDetails?ID=1253&EID=4525