Branding 3.0: New Technologies, New Experiences, New Conversations July 19, 2010

MAKE BRANDING 3.0 INTEGRAL TO YOUR BUSINESS IN A WAY THAT FITS WITH YOUR BRAND, YOUR CUSTOMERS, AND YOUR
OVERALL ONLINE STRATEGY!

In the past few years there has been a dramatic increase in the tools and mediums in which you can engage in two way conversations around your brand. The world is changing, and fast: power has shifted from companies to customers, and the traditional ways brand marketers controlled their messages are gone. Branding is undergoing its most fundamental change history. The increasing empowerment and sophistication of consumers together with the proliferation of new channels, technologies and tools is forcing brand marketers to rethink the way they operate the branding function and the way they engage customers.

The Point: The marketing ecosystem has changed. Customers and consumers have evolved. To succeed today, branding needs to transform. Your Branding strategies must adapt to the new expectations, behavior and attitudes of today’s and tomorrow’s buying decision makers. Learn how key brand touch points are creating conversations where the results are staggering and loyalty is off the charts. Attend this highly interactive workshop with real-lifecase studies, practical group exercises and you will learn how to take part in these communities and conversations .

Unique Takeaway “FREE Branding 3.0 Toolkit”

For further information and brochure, kindly contact Cathy at +603-79609500 or email to info@practicum.com.my