brandhacker FourSquare Mobile Marketing Meetup July 26, 2010

Mark your calendars and join fellow brandhackers on Mon, July 26 for a panel discussion on "FourSquare Marketing - How location-based services and tools will put your brand directly into the hands of your target business consumers"

In our next brandhacker meetup we'll host a small panel of experts who will weigh in on:

* What Foursquare is (www.foursquare.com), what is a sponsored badge, mayorship and what they mean for the future of advertising (Tips, Specials, Badges)
* How to leverage Foursquare to expand your business and brand reach, engage with consumers, provide
coupons and offers and build brand loyalty
* The new $20 Million in funding Foursquare has received; how should FourSquare use it? How should it grow?
* How developers can leverage the Foursquare API to help build online brand community, offline
* How brands can use consumer checkins with loyalty point programs
* How Foursquare measures up to competitive service tools (Gowalla and Google Latitude; even Facebook?)
* The best corporate case studies of leveraging location based mobile advertising
* Discuss trends and relationships Foursquare has going which allows businesses and brands to reach customers, partners and clients in new, innovative and immediate ways
* Discuss if Foursquare is hype, a fad, or here to stay as a true digital marketing channel
* How to integrate FourSquare marketing with full marketing campaigns

The (Tentative) Panel:

* Brian Fisher, VP Ad Sales, ABC -tentative
* Chris Berger, VP Integrated Production Director, PUBLICIS -tentative
* Scott Bender, Vice President of National Brand Sales - IGN Entertainment at News Corp. Digital Media -tentative
* Todd Ringle, SVP of Public Relations, Edelman -tentative

The Moderator:

Special Guest Stars:

* TekServe: Team (Susan Wolfe and Greg Wasstersrom) will be on-site with iPads loaded with FourSquare so you can experiment with the software

#Brandhackers is a monthly Manhattan Meetup and social network showcasing prominent and rising digital marketing opinion leaders providing an environment bringing people, technology and brands together.

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We will be meeting at our regular location - RedSky at 47 East 29th Street New York, NY 10016. Phone: (212) 447-1820 find the Google Map here: http://bit.ly/9GUIh......

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6:00-7:00 - Pre-Networking
7:00-8:30 - Brandhacker's "Foursquare Mobile Marketing"
8:30-9:00 - Post Networking with the Panel

Drink Specials typically include:

• $5 well drinks
• $4 Bud Light and Miller Light
• $5 Cosmos
• Reduced rate for wine (maybe $5 or $6 per glass)