Brand or Perish January 10, 2010

In BRAND or PERISH you will learn that our true nature is self- centered. We have desires and we want them fulfilled. Emotional Branding pushes that "hot" button, hitting on those self-centered desires that we often sublimate. The rational part of the brain might want a fuel-efficient car, but the self-centered, evolutionary part of the brain wants.

This workshop is designed to introduce the principles for strengthening the impact of emotional brands to the benefit of internal and external marketing practitioners. More generally speaking, to enable participants to think about effective emotional brand strategies in a more thorough (less superficial), more comprehensive and more strategic way - i.e. growth oriented - way

Executives, managers and directors vested in areas of corporate marketing & communications, corporate objectives, product development, public relations, brand development and image & media consultations are welcomed.

Official Website: http://www.proinsales.com/workshop?id=20100111_bop