Brand Management Level 2 Course/Class March 20, 2012

Brand management defines the strategic direction and internal disciplines required to create value for the organisation, its shareholders, its customers, and other key stakeholders. Across an interactive day you will build a practical understanding of how challenger brands, such as Apple, Nudie, and Virgin need their own set of marketing rules and way of behaving if they are to effectively compete against the market leader. Details of this event may be subject to change. Please visit http://www.cce.usyd.edu.au/course/bml2 for more information or to register.

Official Website: http://www.cce.usyd.edu.au/course/bml2