Brand Management Level 1 September 18, 2012

Brand management defines the strategic direction and internal disciplines required to create value for the organisation, its shareholders, its customers, and other key stakeholders. Across an interactive day you will build a real world understanding of how to achieve brand leadership, articulate a brands essence, create a brand wheel, evaluate various brand architecture & portfolio options for both intangible and tangible brand offerings. Details of this event may be subject to change. Please visit http://cce.sydney.edu.au/course/bmes for more information or to register.

Official Website: http://cce.sydney.edu.au/course/bmes