Brand Management Essentials Course/Class February 24, 2011

Brand management defines the strategic direction and internal disciplines required to create value for an organisation, its shareholders, its customers and other key stakeholders. Across two interactive days you'll gain a 'real world' understanding of how to achieve brand leadership, articulate brand essence, create a brand wheel, evaluate various brand architecture and portfolio options, plus learn what it takes to be a challenger brand - for both intangible and tangible brand offerings.

Official Website: http://www.cce.usyd.edu.au/course/bmes