Brand, design & business June 6, 2007

As the roles of design and brand become more and more strategic to business success, so too the need for cross-discipline collaboration increases. In fact, building integration between brand, design, and business is now an imperative to sustainable business success. How can design and brand managers create an environment of cross-discipline knowledge-sharing to achieve optimum results and customer satisfaction? How can different disciplines best collaborate? What structures and processes need to be in place in order to create winning strategies? How is the integration between internal and external competencies best leveraged? Should the design manager foster a cross-discipline environment for innovation? How does brand management integrate and optimize all touch points to create relevant customer experiences? What methods foster synergy throughout the creative and management disciplines?

Official Website: http://www.dmi.org/dmi/html/conference/branddesign07/conference.htm