For those in the book publishing industry and related fields. Book marketing online is now essential to the book publishing process. Stay up to date and learn new tactics from leading experts in the field. Panelists will include:
Fauzia Burke, President, FSB Associates;
Kelly Leonard, Executive Director, Online Marketing at Hachette Book Group USA;
Andrea Fleck-Nisbet, Director: Online Sales & Marketing, Workman Publishing;
Peter Costanzo, Director of Online Marketing, The Perseus Books Group;
Abby Stokes, Author of Is This Thing On?: A Late Bloomer's Computer Handbook;
Ron Hogan, Founder, Beatrice.com and Senior Editor, GalleyCat.
Moderated by Susannah Greenberg, Public Relations. This event is free and open to members and nonmembers; please RSVP to programs@wnba-nyc.org.
Official Website: http://www.wnba-nyc.org
Added by bookpublicity on February 25, 2009
bookpublicity
What should you do about the disappearing book review section of newspapers? What makes a good book website? What makes a good online book trailer? How do you promote and market books through social media and blogs? What can you learn about book readers online? How do you build an online community? These are just some of the questions to be discussed. Presented by the Women's National Book Association New York City Chapter. www.wnba-nyc.org and moderated by Susannah Greenberg, Publicity Chair WNBA-NYC, and President, Susannah Greenberg Public Relations, http://bookbuzz.com.