Book Discussion - No Money Marketing October 15, 2009

Book Discussion - No Money Marketing : From Upstart to Big Brand on a Frugal Budget. Guest of Honour: Rama Bijapurkar, Author of 'We Are Like That Only'. No Money Marketing shows how an emerging brand can spot and tap into its marketing ecosystem of all stakeholders, and compete successfully with established brands for market share and mind share. Highlights: Spells out practical, low-cost, high-impact offline and online marketing strategies. Studies global branding successes of Indian brands abroad and international brands in India across diverse sectors like IT, automobiles, F & B and banking. Shares snippets of author's rich branding and marketing experiences and insights from interviews with thought leaders like Narayana Murthy, Nandan Nilekani, Vijay Mallya, and Shelly Lazarus. The book enlightens entrepreneurs, marketers and managers with the vision and road map of building their brands and capturing markets on limited budget. About the Author: With over 15 years of experience in services marketing, Jessie Paul is considered an expert in brand globalization. She has played an active role in establishing brands like Infosys and Wipro on the global map. In this book she shares her innovative tips on frugal marketing. Jessie graduated.

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