Blue Cross and Blue Shield of Florida’s In the Pursuit of Health Road Show Hits Orlando April 10, 2011

A Slam Dunk for Your Health! Blue Cross and Blue Shield of Florida’s In the Pursuit of Health Road Show Hits Orlando

Taking their mission of building healthier communities to the people, Blue Cross and Blue Shield of Florida (BCBSF) is bringing affordable health care and a healthier tomorrow to Central Floridians during its upcoming In the Pursuit of Health Road Show stop at Orlando’s Amway Arena on April 10.

Prior to tipoff between the Orlando Magic and Chicago Bulls, fans and local residents can visit BCBSF’s Mobile Wellness Vehicle, not only to have fun and relax before the big game – taking wellness I.Q. quizzes for prizes, playing Wii Fit and receiving free massages – but to also take control of their personal health in a hassle-free environment. All visitors can receive a complimentary personal health assessment – measuring top-line health indicators – learn about low-cost BCBSF insurance products, and experience BCBSF’s personal support in the delivery of health and wellness care.

By traveling to community events and festivals, the In the Pursuit of Health Road Show provides a convenience that allows individuals who would not actively seek these services to access them in their neighborhoods where they are most comfortable.

WHEN: Sunday, April 10
10:30 a.m. – 1:00 p.m.

WHERE: Church Street Fan fare, directly outside Amway Arena
400 West Church Street
Orlando, FL 32801

Blue Cross Blue Shield of Florida: In Pursuit of Health
Blue Cross and Blue Shield of Florida is a leader in Florida’s health industry, dedicated to providing progressive health solutions to support all Floridians in their pursuit of health. Through wellness education, personal interaction and guidance, community involvement and a variety of cost-conscious health coverage options, we strive to promote health and well-being throughout the state of Florida.

Since 1944, the company has worked to meet the diverse needs of all those it serves by offering an array of choices. BCBSF is a not-for-profit, policyholder-owned, tax-paying mutual company. Headquartered in Jacksonville, Fla., BCBSF is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield companies. For more information concerning BCBSF, please see its Web site at www.bcbsfl.com .