Blue Cross and Blue Shield of Florida’s In the Pursuit of Health Miami April 16, 2011

Taking their mission of building healthier communities to the people, Blue Cross and Blue Shield of Florida (BCBSF) is bringing affordable health care and a healthier tomorrow to South Floridians during its upcoming In the Pursuit of Health Road Show stop at the NBC 6 / Telemundo 51 Health Fair Expo on April 16 at the Miami Beach Convention Center.

The place for attendees to be at the Health Fair Expo, BCBSF’s Mobile Wellness Vehicle not only offers interactive fun – wellness I.Q. quizzes, Wii Fit games and free massages – but also a venue for locals to take control of their personal health in a hassle-free environment. All visitors can receive a complimentary personal health assessment – measuring top-line health indicators – learn about low-cost BCBSF insurance products, and experience BCBSF’s personal support in the delivery of health and wellness care.

By traveling to community events and festivals, the In the Pursuit of Health Road Show provides a convenience that allows individuals who would not actively seek these services to access them in their neighborhoods where they are most comfortable.

WHEN: Saturday, April 16
10:00 a.m. – 5:00 p.m.

WHERE: Miami Beach Convention Center
1901 Convention Center Drive
Miami Beach, FL 33139

Blue Cross Blue Shield of Florida: In Pursuit of Health
Blue Cross and Blue Shield of Florida is a leader in Florida’s health industry, dedicated to providing progressive health solutions to support all Floridians in their pursuit of health. Through wellness education, personal interaction and guidance, community involvement and a variety of cost-conscious health coverage options, we strive to promote health and well-being throughout the state of Florida.

Since 1944, the company has worked to meet the diverse needs of all those it serves by offering an array of choices. BCBSF is a not-for-profit, policyholder-owned, tax-paying mutual company. Headquartered in Jacksonville, Fla., BCBSF is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield companies. For more information concerning BCBSF, please see its Web site at www.bcbsfl.com.