Blogging for Business: An Insider's Look at How to Use Blogs March 23, 2006

http://www.atwinternational.org

What's all the fuss about blogging? Why BusinessWeek made the new media its cover story two times within the past year or why Harvard Business Review named blogging one of the top new trends to watch? Ever considered whether you should blog? What was required, the benefits and risks? Panelists will speak from their experience about blogging at large and small companies, service business and non profits.

Robin D. Stavisky (Moderator)
Robin is the Managing Partner of New Venture Marketing, whose high-tech PR firm specializes in applying new on-line media and technology. And whose blog, http://newventuremarketing.typepad.com/, has been very effective in increasing her own company's visibility and business.

Paul Rosenfeld, General Manager for QuickBooks Online Edition (Panelist)
Paul's team blog, QuickBooks Online Edition, The team blog, News and Views about Online Edition by the People who Make it, can be found at: http://quickbooks_online_blog.typepad.com/blogmain/

Tara Hunt, Marketing Director, Riya.com (Panelist)
Tara has been in online marketing for the past seven years and has run her own company, RogueStrategies. Her blog, Horsepigcow, http://www.horsepigcow.com/ covers topics such as marketing, living the online life, and more. She is a contributor at One Degree (Canadian Online Marketing Blog), at Newtopia (activist zine) and is a member of the Web 2.0 Workgroup.

John Earnhardt, Senior Manager of Policy Communications for Cisco Systems in the Office of Worldwide Government Affairs. (Panelist)
John began Cisco's first company blog, http://blogs.cisco.com/gov/ and is its main author. John is responsible for using communications channels to advance Cisco's state, federal and global public policy objectives.

Britt Bravo (Panelist )
Britt is a consultant for nonprofits who writes for at least 4 blogs: Britt is also the author of http://www.netsquared.org/blog/britt-bravo, a blog about building community and addressing global social issues.

$10 for members, $25 for non-members.
More info:
http://www.atwinternational.org
siliconvalley@atwinternational.org