Blackberry® Curve™ Challenge May 31, 2008

BLACKBERRY® CURVE™ CHALLENGE TESTS URBANITES’ ABILITY TO NAVIGATE THEIR URBAN PLAYING FIELD

Winning Minneapolis Team Awarded Final Spot in San Francisco-based BlackBerry Curve Challenge: DESTINATION ALCATRAZ

Blackberry Curve and Verizon Wireless Present the BlackBerry Curve Challenge to Introduce the New Blackberry Curve 8330 Smartphone

WHO: Minneapolis urban thrivers who possess the brawn and brain to outrace their peers in a physical and mental contest to navigate Minneapolis are encouraged to enter the upcoming BlackBerry Curve Challenge. The Challenge is limited to 150, two-person teams. Participation is free and open to adults aged 18 and older.

WHAT: Challengers will compete in this qualifying leg of the BlackBerry Curve Challenge: DESTINATION ALCATRAZ, vying to finish first and thereby qualify to compete in the final challenge in San Francisco. Challengers will compete in a timed multi-mile, multi-disciplinary race that will incorporate Minneapolis’s layout and landmarks in a competition that tests a two-person teams’ urban orienting skills, physical ability and mental prowess.

Additionally, each team will be provided a critical, multi-functional tool: The new BlackBerry Curve 8330 smartphone from Verizon Wireless. Savvy teams will maximize the advanced functions of the BlackBerry Curve 8330 smartphone to optimize their race performance. This advanced smartphone will provide participants a variety of race-day solutions including turn-by-turn navigation to and from each checkpoint using its built in GPS with VZ Navigator, researching clues via the Internet, fulfilling requirements to take photos of finds, and obtaining input from friends and family via mobile phone and text messages.

WHERE: Guthrie Theater, 818 South 2nd St.
• Serves as the Start & Finish line
• Will also host the BlackBerry Curve Challenge Village for spectators, featuring entertainment, prize-awarding contests and BlackBerry Curve 8330 smartphone demonstrations

WHEN: SATURDAY, MAY 31
• 8:30 – 9:30 a.m. Team Orientation
• 10 a.m. Start
• Average time required to competitively complete the race: 3 – 4 hours

HOW: Advanced registration suggested
Register online at http://www.BlackBerryCurveUC.com
• Day-of registrations accepted on-site if race slots are still available

WHY: BlackBerry Curve Urban Challenge: Destination Alcatraz is presented by Verizon Wireless as part of their launch of the new BlackBerry Curve 8330 smartphone, which is designed for people that want an all-in-one wireless solution. This advanced smartphone strikes the perfect balance between performance and usability. It’s the smallest and lightest BlackBerry® smartphone with a full QWERTY keyboard and combines stylish looks with the tools people need to manage their professional responsibilities, maintain personal communications and entertain their senses. The BlackBerry Curve 8330 smartphone is slim, sophisticated and compact and combines phone, e-mail, digital camera, media player, web browser, intuitive navigation system and an organizer, all in a friendly, personal and easy-to-use package.

PRIZES: The winning Minneapolis Challenge team will compete in the Ultimate Challenge in San Francisco on June 14th. Both members of the team will receive an all expense paid, three-night stay in San Francisco for themselves and one guest. Members of the winning team of Destination Alcatraz, the final challenge in San Francisco, win an all expense paid trip for two to their choice destination of Maui, Paris, Rome or the Mayan Riviera.

Official Website: http://www.BlackBerryCurveUC.com