Bid 2011 Goodbye with Gerber Group at Whiskey Blue and Living Room December 31, 2011

Second Annual Masquerade Ball Features a Capote-Inspired Twist
The W Fort Lauderdale and Gerber Group invite guests to usher in 2012 at the second annual New Year’s Eve Masquerade Ball. This year, guests are invited to celebrate the New Year with a Truman Capote-inspired twist, because sometimes, things really are black and white. Guests are encouraged to don their finest black and white duds (masks will be provided) as they indulge in an open bar at Whiskey Blue and Living Room, from 8pm to midnight. When the clock strikes 12, revelers will be treated to a champagne toast as the black and white masks are removed and the party continues into 2012. DJ Mark Barbagallo will spin in Whiskey Blue, the Black Room while DJ Midas will provide beats in Living Room aka (you guessed it) the White Room. Aren’t two always better than one?
Tickets are available now at wantickets.com/wbfll for $99. After December 20, the price increases to $125.
For table reservations, contact: LBrinkmann@gerberbars.com / 954.414.8300

For guests interested in making it an all-nighter, W Fort Lauderdale offers an overnight package: Priced for two, $609 gets you: a Wonderful Room, two tickets to the Black and White Masquerade Ball, a $50 breakfast credit at Steak 954 and complimentary overnight valet.

*Three night minimum stay ($609 for December 31, best available rate for the two additional nights). If checking in prior to December 31, two-night stay may be available, based on availability.
WHEN:
Saturday, December 31st, 8pm – 2am
Open Bar: 8pm – midnight; Cash Bar: midnight – 2am

WHERE:
Whiskey Blue/ Living Room at W Fort Lauderdale
401 North Fort Lauderdale Beach Blvd, Fort Lauderdale, FL 33304
About Gerber Group: Rande and Scott Gerber are the founding partners of the Gerber Group, an evolution of their trademark brand, The Whiskey, that was conceptualized to bring a unique and innovative experience to the nightlife industry. The Gerbers opened The Whiskey at the Paramount Hotel, New York City, almost 20 years ago, and since then have become the most influential nightlife proprietors in the world. The extraordinary success of The Whiskey Bars and the group’s other brands, have established them as pre-eminent tastemakers, with an uncanny ability to create cool, chic and classic bars with modern glamour. Today, Scott Gerber manages the Gerber Group and its 27 locations worldwide under the Brands, The Whiskey, Whiskey Blue, Midnight Rose, The Penthouse and Stone Rose.