Beyond Marketing 2.0: Harnessing the Power of Social Media for Marketing Campaign Results February 22, 2008

Chances are, youve heard or read the terms social media, web 2.0 or consumer generated content at some point this week. Maybe youve already heard them too many times to count and still arent exactly sure what they mean and why you should care.

Social media is all around us. Its all thats new, and all thats fundamental to marketing at the same time. Social media, like marketing is about people and their impact on your brand and your impact on their lives.

You know it when you see it, yet its a stretch to think how you might leverage social media in your organization. This first-ever Hot Topic on Social Media is just the place to learn the what, why and how of Social Media and how your organization can benefit from the latest marketing tools and techniques.

The AMA Social Media Hot Topic departs from similar events in that well do a series of Marketing Makeovers for participating organizations, ensuring that youll not only get a few new ideas and a lot of great information, but youll be able to see precisely how Social Media can be leveraged in a practical highly successful ways.

Event submitted by Eventful.com on behalf of danavan.