Best Practices in Email Marketing for Small Business April 30, 2008

This workshop is free/no charge to attend.

Register to attend by visiting http://www.ci.windsor.ca.us/index-SMARTBusinessSeminar.pdf

Who Should Attend: New/Beginning Email Marketers Proactive, outbound Email Marketing should be an important, key component of your overall marketing or customer/member communications strategy.

Email marketing is cost effective and easy to measure. Suitable for all experience levels, this session will teach you how to master email marketing communications with a comprehensive look at best practices and winning strategies for getting and keeping quality subscribers, increasing deliverability and open rates, writing good headlines and content, saving time, getting readers to take action, and more ! The workshop will help you to: * Reach more people with your message * Create email campaigns that get results * Get your emails opened and read * Write compelling subject lines and copy * Interpret email campaign results (open-rates, bounce-rates, click-thru rates, etc

Official Website: http://www.ci.windsor.ca.us/index-SMARTBusinessSeminar.pdf