Best Practices in Digital Marketing: What every marketer needs to know February 13, 2008

January 31, 2008
MEDIA ADVISORY
Boston Chapter of the American Marketing Association Presents
Best Practices in Digital Marketing: What every marketer needs to know
Date: Wednesday, February 13, 2008
Time: 6:00 p.m-8:30 p.m.
Place: Hult International Business School
One Education Street
Cambridge, MA 02141
In today’s fragmented media frontier, developing a strategy that embraces digital marketing is a must. But unless one understands the playing field, keeping up with the latest trends and rapid advances is no small tall task.
Marketing, communications and digital media professionals will have the opportunity to learn about the playing field from one of the experts. The Boston Chapter of the AMA will host Pedro Laboy, Senior Partner at Tocquigny, an Adweek Top-25 Interactive agency, and Author of Brand Nexus. Laboy will talk about "best practices in digital marketing” including:
• Interactive Media
• Search Engine Marketing and Search Engine Optimization
• E-mail and E-newsletter Marketing
• Banner Advertising
• Mobile Marketing
• Website Usability
• Landing Pages
• Web 2.0
Registration: www.amaboston.org/Best-Practices-in-Digital-Marketing.html
About Pedro Laboy:
In addition to managing overall operations for Tocquigny, Pedro Laboy oversees the agency’s client services, analytics, media and digital marketing practices. Over his 20 year career he has held similar positions at companies such as Landor Associates/Y&R, G2/Grey Global Group, and ACA Technologies. Prior to entering the marketing field, Pedro worked as an economist and statistician for the U.S. Bureau of Labor Statistics. Pedro offers a wealth of marketing and metrics expertise. His experience and education allows him to straddle both the worlds of marketing and finance. He received an MA in International Economics from George Mason University as well as an MBA in finance from Ecole Nationale des Ponts et Chaussees in Paris, France. He has published articles and presented at major marketing conferences on the topics of marketing strategy, marketing metrics, digital marketing and emerging media, value-based marketing, and branding. Pedro is a member of the Marketing Metrics Council, the American Marketing Association, the Zyman Institute of Brand Science, and the Association of Financial Professionals.
About AMA of Boston:
The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. AMA Boston is dedicated to being the essential resource for advancing the practice of marketing and the professional development of marketers, and has a long history of providing value to members by giving access to critically important information and valuable contacts that help boost careers and build businesses. With nearly 750 members, AMA Boston continues to be the number one resource for marketing professionals throughout the greater Boston area.

Official Website: http://www.amaboston.org/Best-Practices-in-Digital-Marketing.htm