Best Practices in Community Engagement June 18, 2012

Best Practices in Community Engagement
Strategic initiatives for effective engagement across the community

http://www.arkgroupaustralia.com.au/Events-E015BPCommunityManagement.htm
19-20 June 2012
Sebel Surry Hills, Sydney

Hear from:
The Centre for Volunteering
FaHCSIA
Pfizer Australia
Bechtel Australia
Hoyts
RSPCA Australia
NRMA Motoring and Services
City of Sydney Council
Bang The Table

Organisations in both the public and private sectors have a responsibility to consult and engage with the community on issues that affect them. An effective engagement program has the potential to improve an organisation’s reputation, gain community support on key issues, develop ongoing partnerships with community groups and facilitate decision-making to benefit both the organisation and the community. If, however, an organisation fails to engage with the community, or does so poorly, it risks obstructions and protest from key interest groups, negative media coverage and community dissatisfaction and backlash.

A successful community engagement initiative is increasingly recognised as a vital part of an organisation’s media and communications policy. The rise of social media allows for organisations to consult and engage with the community in new ways, supplementing traditional face-to-face engagement activities.

To reap the benefits of successful community engagement, a targeted, evidence-based strategy is needed. At this one-day forum, delegates will learn from experienced community engagement professionals presenting real world case studies, giving delegates the practical skills and understanding to develop effective community engagement initiatives within their own organisation. Delegates will learn about:
- Developing a strategic and targeted community engagement plan
- Utilising social media tools to inform, consult and collaborate with
the community
- Managing expectations and dissent on controversial issues
- Evaluating the success and quantifying the value of an engagement
initiative

Official Website: http://www.arkgroupaustralia.com.au/Events-E015BPCommunityManagement.htm