Ben & Jerry's Do The World A Flavor Contest May 17, 2009

Ben & Jerry’s is challenging ice cream fans all over the world with a chance to create the next Ben & Jerry’s flavor with this global consumer contest.
Whip out your creative cone and drum up your dream flavor using the online flavor generator on Ben & Jerry’s Singapore website, www.benjerrys.com.sg , and concoct a superbly cool new flavor! Participants can choose from an extensive list of ingredients while learning how Values-Led sourcing helps to improve lives.

PRIZE:
Each participating country will have a winner who will receive a year’s supply of moovelicious Ben & Jerry’s ice cream, plus a seven-day trip to the Dominican Republic in November 2009, where they will get a rare chance to hang out with company co-founders Ben & Jerry and witness the benefits of Values-Led sourcing first hand at a Fair Trade farm. One lucky grand prize winner will see their awesomeness in action when their winning concoction becomes Ben & Jerry’s new flavor, available worldwide in March 2010.

Official Website: http://www.benjerry.com.sg