Beers & Innovation: Coming of Age May 27, 2008

Boomers, silver surfers, 50+, third agers, the mature market - whatever you call them, they’re a group that can’t be ignored. They have good incomes, great social networks and they’re getting online like never before. Join the debate on May 27th to find out more.

But is it really just one group? 50 is very different to 75 and one can no longer assume that everyone over 65 is retired. Can you communicate with all these people in the same way? Does age really matter - is there a difference between marketing to the 50+ and under 50s? Should you be focusing your attentions on this market? What do they do online?

* • A total of 48.4 per cent of Internet users are aged between 35 and 64. (Comscore)
* • 67 per cent of those aged 45-54 go online every day or almost every day (National Statistics Office)
* • More than half the visitors to MySpace are aged over 35 (Comscore)
* • The majority of Internet users aged 35 and over feel online ads are aimed at younger users (Burst Media)

Find out what you need to know to do more for the "missing half" of potential customers from our expert panel:
The Panel

David Noble, MD of age-positive social networking site Wanobe.

Dick Stroud of 50+ marketing consultancy 20Plus30 and author of the 50-Plus Market

Stephen Morgan, MD of dev agency Squiz who worked on the new 50Connect site

Sarah Robson, Research & Planning Director at Millennium, a marketing agency focusing on the mature market (speaker TBC)

Elizabeth Varley (Chair) digital copywriter, entrepreneur and founder of Online Content UK.

So come along and join the discussion, enjoy a (free!) drink and network with other digital bods.

Your welcome drinks are very kindly sponsored by Campbell Hooper, commercial solicitors. Alex Chapman, Campbell Hooper’s media IP expert, will be at the event with his team. www.campbellhooper.com

To book for this event on line go here: Book a place

Official Website: http://www.nmk.co.uk/event/2008/4/28/beers-innovation-coming-of-age