BE A GREEDY BASTARD: Use content strategy to get what you want! October 14, 2010

Are you trying to find ways to better communicate your brand, connect with your audience, help your clients’ tactical decisions align with their marketing goals, or minimize rounds of revision to optimize your project budget?

Content strategy can help. If you rock design, IA, content development, social media, or other areas of marketing, media, or advertising, let’s talk.

Learn how you can incorporate insights from this aspect of user experience design into your next content-related project. We'll discuss how the questions that a content strategist brings to the table can enrich your deliverables and benefit your end users—and how you can integrate content strategy into your next pitch, RFP, marketing plan or creative process.

We are excited to join forces with Content Strategy meetup groups in Seattle and Vancouver B.C. to bring noted content strategist Margot Bloomstein to the Pacific Northwest to share her thoughts and experiences on integrating Content Strategy into your planning and creative processes. Pinpoint Logic has kindly offered their comfortable and creative space for Margot's presentation on October 14th.

Event details

5:30 to 6:00 -- doors open
6:00 to 7:00 -- Margot's presentation
7:00 to 7:30 -- post-show mingling
7:30 to ??? -- Post-show drinks/dinner with Margot (location TBD)

About Margot

Margot Bloomstein (@mbloomstein) is the principal of Appropriate, Inc., an independent brand and content strategy consultancy based in Boston. Independently and in partnership with leading agencies, she creates brand-appropriate user experiences to help organizations engage their target audiences and project key messages with consistency and clarity. With clients including Philips, Tretorn, Harvard, Tufts, Timberland, ECCO Shoes, Fidelity, NBC, and Sapient, she addresses messaging for both traditional and social media.

A participant in the inaugural Content Strategy Consortium, Margot speaks regularly on the evolution of content strategy within interactive agencies; recent engagements include SXSW, Web Content 2010, A List Apart, and more intimate regional events across the country. She holds a BFA in Communication Design from Carnegie Mellon University.

Cost

We're charging a nominal fee to help cover Margot's travel costs -- a big commitment from us. We're anticipating a good turnout -- so we'll keep the cost down to $11 for the evening, and if you care to donate a few dollars at the door to help cover costs for snacks and beverages... well that would be swell.

Please use PayPal to pay in advance if you can. Payment is required to attend, but not required to RSVP -- you can pay cash at the door -- but because seating is limited, please do not RSVP unless you promise promise promise hope-to-die-stick-a-needle-in-your-eye plan to attend (or will cancel your RSVP well in advance). Much prefer that you use PayPal if you can. Thanks for understanding -- We're so "non-profit" that we don't have a bank account.

RSVP Now!

Pinpoint Logics's space is nice and roomy, but we'll have limit the group to 50 people. So, if you're interested, RSVP now.

We're looking forward to a great evening, and hopefully we'll see you then.

Thanks,

Jim & Katherine