BCBSF's In the Pursuit of Health Road Show Visits Green Cove Springs May 30 May 30, 2011

Blue Cross and Blue Shield of Florida’s In the Pursuit of Health Road Show Visits Green Cove Springs Memorial Day RiverFest

Taking their mission of building healthier communities to the people, Blue Cross and Blue Shield of Florida (BCBSF) is bringing affordable health care and a healthier tomorrow to Duval County residents during its
upcoming In the Pursuit of Health Road Show stop at the Green Cove Springs Memorial Day Riverfest on Monday, May 30.While RiverFest attendees will be enjoying food and live entertainment, BCBSF’s Mobile Wellness Vehicle (MWV) will be welcoming visitors to take control of their health this holiday weekend. Complete with wellness I.Q. quizzes, Wii Fit games and free massages, visitors to the MWV can also receive a complimentary personal health assessment – measuring top-line health indicators – learn about low-cost BCBSF insurance products, and experience BCBSF’s personal support in the delivery of health and wellness care. By traveling to
community events and festivals, the In the Pursuit of Health Road Show provides a convenience that allows individuals who would not actively seek these services to access them in their neighborhoods where they are most comfortable.

WHEN: Monday, May 30
8:00 a.m. – 9:00 p.m.

WHERE: Spring Park
112 St. John Avenue
Green Cove Springs, Fl. 32043

Blue Cross Blue Shield of Florida: In Pursuit of Health
Blue Cross and Blue Shield of Florida is a leader in Florida’s health industry, dedicated to providing progressive health solutions to support all Floridians in their pursuit of health. Through wellness education, personal interaction and guidance, community involvement and a variety of cost-conscious health coverage options, we strive to promote health and well-being throughout the state of Florida.

Since 1944, the company has worked to meet the diverse needs of all those it serves by offering an array of choices. BCBSF is a not-for-profit, policyholder-owned, tax-paying mutual company. Headquartered in Jacksonville, Fla., BCBSF is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield companies. For more information concerning BCBSF, please see its Web site at www.bcbsfl.com.

Official Website: http://www.bcbsfl.com