What Do You Need to Learn About Your Customers?
Whether you're a business owner, entrepreneur, a marketing, sales, product manager, or an advertising or PR professional, you need the tools that allow you to:
1- Categorize your customers' profile;
2- Efficiently and effectively target the right prospect;
3- Shorten your sales cycle;
5- Evaluate your prospects needs;
6- Determine the adequacy of your existing and potential services and products;
5- Develop appropriate promotional materials; and,
7- Discover new market opportunities.
I am Michael Kayhan, the organizer for the Bay Area Marketing Survey & Customer Feedback group. My consulting company (www.mahakinc.com) specializes in designing and conducting highly effective, targeted customer surveys and analysis.
I am a Stanford alum, and teach at a local university (when time permits). I work with large corporations doing customer surveys and developing customer feedback systems.
Join us to learn how you can benefit from the same methods, techniques and procedures used by large corporations to gather crucial customer information.
During a typical meeting, we will have presentations and training that will enable you to walk away with a better understanding of:
1- How to benefit from customer surveys and feedback;
2- How to measure the benefits of the system before implementation;
3- How to implement a mini version of what the big corporations do;
4- How to avoid some of the most common pitfalls marketers face; and,
5- How to use these tools to increase your revenue.
Whether you're an expert or new to the field and having concerns about your customers or prospects, being part of our group will add measurable value to your business or department.
Come with your questions and concerns about your customers, and we will address them.
Our kick off meeting is on February 2nd. Please RSVP by February 1st.
Official Website: http://www.meetup.com/customer-survey-feedback-BayArea
Added by mkayhan on January 18, 2010